InsightIQ is a business intelligence dashboard platform designed for B2B clients to analyze data patterns, monitor KPIs, and leverage predictive analytics through an intuitive interface powered by AI. The client needed a fast, visually clear, and scalable platform that could be sold as a SaaS solution to enterprises in finance, healthcare, and retail.
Our team began with user interviews to understand key business metrics users track. With Figma, we designed modular components for dashboards, filters, and reports. The backend, built in Firebase and integrated with the OpenAI API, provided predictive insights and data storytelling via natural language.
We also developed a powerful Webflow site to position InsightIQ as a credible product in the AI SaaS market, complete with lead capture, pricing modules, and SEO optimization.
Key Features Implemented:
- Real-Time Data Visualization: Dynamic charts and graphs built using Chart.js for live updates.
- AI-Powered Insights & Forecasting: Leveraged OpenAI API to auto-generate analytics summaries in plain English.
- Role-Based Dashboards: Custom experiences for executives, managers, and analysts.
- Custom KPI Tracking System: Users define and track goals visually with alert thresholds.
- Cross-Industry Templates: Ready-to-use layouts for healthcare, retail, and finance sectors.
- Secure Firebase Authentication: User-level access control with scalable cloud infrastructure.
- Webflow Marketing Website: Modern design with high-speed, SEO-optimized performance.
- Lead Capture & CRM Integration: Webflow forms connected to HubSpot and Notion workflows.
- Dark/Light Theme Toggle: Accessibility-focused UI with saved user preferences.
- Data Export Options: CSV, PDF, and shareable live links for reports.
Project Result:
- +110% growth in website traffic
- 68% rise in enterprise demo requests
- 5x faster dashboard performance
- 120K+ monthly site visitors
- Reduced manual reporting time by 80%
- Increased enterprise satisfaction with analytics delivery
What’s Included in the Project:
- Stakeholder Discovery & Research
- Modular Dashboard UI Design in Figma
- Next.js Frontend Development
- Firebase Auth & Firestore
- AI Integration with OpenAI
- Chart.js for Dynamic Visualization
- Webflow Site for Product Showcase
- CRM & Form Integrations
- Responsive, Theme-Enabled UI
- Ongoing Analytics & Support Setup
Case Study:
This case study covers how we built InsightIQ into a market-ready B2B AI product—from identifying key features to enabling AI-generated reporting. It also showcases dashboard wireframes, conversion data, and how lead flow tripled within 2 months.
